Search Engine Optimization (SEO) is the process of increasing your website’s visibility when people search for products or services online. SEO is important because searching online on Google or Bing is the most widely used way for people to find what they are looking for.
What is SEO?
SEO includes improving the organic traffic of your website and your ranking on search engines results page. It requires the creation of high-quality content and monitoring the technical health of your website. SEO persuades search engines to recommend your content to users as the best solution for their searches.
Results in search engines are presented in an order where the higher you rank, the more traffic your site receives. Search engines like Google use algorithms to determine which pages to display on which rank for any query searched online.
Basics of SEO
Now that you know about what is SEO and how it works, let us look at the next step. SEO strategy and marketing are the two essential elements of taking your website to the next level. Both require effort, time, and action. Let us take a look at what actions you need to take to make the best SEO strategy for your website.
Why is SEO Important in Digital Marketing?
SEO or Search Engine Optimization is the life force of websites across the globe. It is the practice of refining the technical elements of your website, along with conducting off-page activities, to help websites rank better on search engines.
Why Does Your Website Need SEO?
Google is the source of more than 60% of all the search traffic in the world – if you combine this with the pulling power of other search engines like Bing and even Yahoo, this figure goes up to 70%. Another essential online search fact to consider is that if your website is ranking on the #1 position, there is a good 40% chance that the user will click on your website to solve its query.
Benefits of SEO (Search Engine Optimization)
- SEO is the largest source of the site of traffic
- SEO helps in higher ROI (Return On Investment) and conversions
- SEO is a long term game. i.e. your investment on your website’s SEO would lead to better results in future
- SEO builds brand credibility and trust
- SEO improves your website’s user experience (UX)
- No need to spend on paid Ads
So if you are willing to increase your website’s organic traffic, build an SEO team in-house or on-board a professional SEO Company.
Types of SEO
SEO is broadly divided into 7 types. The below infographic is representing different Types of SEO.
In this post, we will explain to you 7 different types of SEO & how they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors.
White Hat SEO – This is the most legitimate & universally accepted method to boost traffic on your website. White Hat SEO includes improving user experience and following all the search engine rules & policies to attain a higher rank. White Hat SEO includes On-Page SEO, Off-Page SEO & Technical SEO
Black Hat SEO – Black Hat SEO is a method to improve websites page rank & traffic by violating rules & policies of search engines.
Grey Hat SEO – This is the most used technique in the modern world. Grey Hat SEO is a combination of both White Hat SEO & Black Hat SEO.
Negative SEO – Negative SEO refers to practicing black hat SEO on your competitor’s website. This would result in a drop in rankings for your competitor.
On-Page SEO – On-Page is a method of optimizing a particular webpage on our website to attain a higher ranking on SERPs and get more traffic. On-page is the most critical step while optimizing your website. Read more about On-page SEO techniques factors.
Off-Page SEO – Also called “Off-site SEO” refers to an action taken outside your website to gain better ranking on the search engines. One of the famous & most relevant examples of Off-Page SEO is Link Building. Read more about what is Off-page SEO
Technical SEO – Technical SEO is a process to optimize your website for crawling & indexing purposes. In the modern world, Technical SEO is one of the essential aspects for ranking higher on search engines. Read about the Technical SEO & Technical SEO Checklist.
Conclusion
First Point Creations, is one of the leading Seo Company in Delhi that can help you boost your business’s search engine rankings with organic strategies.
If you are looking for a trusted Best SEO Company in Delhi, a Seo Agency in Delhi & a Search Engine Optimization Company in Delhi to enhance your social presence including that of Instagram, please feel free to call us at +91 987-16-888-00 or email us at sales@firstpointcreations.com and we'll be more than happy to assist!