In modern marketing, content is the heart of everything – whether you’re considering the optimization of your website or building promotional strategies for PPC ad campaigns, content is what’s going to get you there.
Blogs, articles, PR campaigns, social media captions, website content, guest posts, emails and much more – these are all different forms of content marketing. Today, if your company fails to comply with a content marketing strategy, you will ultimately end up failing to get a successful digital marketing plan for your business.
To help you through the process of scaling your content marketing strategy, we’ve written this article to act as a step-by-step guide for your brand:
Always begin with a content marketing plan
We cannot emphasise how important it can be to have a plan in mind concerning your digital marketing campaigns. Without a plan in place, there can be confusion and the writers working on your projects can suffer from creativity burnouts as well as unmet deadlines.
Depending on the kind of content plans your company needs, you can begin with a 1-month content calendar, a 3-month content calendar, a 6-month content calendar or a 12-month content calendar. While setting up your calendar, you need to make sure you keep the following points in mind:
- All of your content’s production should comply with the goals of your business and its goal
- The content calendar should have adequate rest spaces in between them to meet with urgent deadlines
- Build your content calendar with a mapping that’s predictive of events, holidays and season changes. This will help you be prepared for content well in advance, helping you avoid any forms of setbacks due to writer’s blocks or more.
Do you have the content team you need?
After you’re done building your content calendar, you need to look over the members of your content team to ensure that your workforce is strong enough to complete your goals.
For a business that’s working with a content marketing plan, the setup of a content calendar is of no use if you are unable to match it up with your team.
If you have only two writers on your team, you will end up struggling with your deadlines. However, if you acknowledge the expertise of different writers on your team (or hire more, when needed), you will be able to assign different tasks to each team member.
Improve your Content Marketing strategy with a proofreader
Many businesses ignore the importance of having a proofreader and editor on board. Surely, the writers are checking their work before submission, right?
To be honest, not always. Moreover, most of your writers will end up skipping through the mistakes of their content while going through it, simply because they’re the ones that wrote it. Having a proofreader and editor on board allows you to gain the benefit of having a third person’s point of view on the content.
By getting a fresh perspective, the writer can know what’s lacking in their content and what looks good. It also helps in looking over grammatical errors, linguistics and the tone of the content.
Go for SMEs, not usual content marketers
SMEs, or Subject Matter Experts, are individuals that hold expertise in a particular subject or topic and work on matters related to the same. What sets a writer apart from the other is their range of expertise in a particular area – after all, what is the jack of all trades in the eyes of the king?
Content marketers work on quite a few subjects depending on the company they work in. For example, a content writer of a digital marketing firm will be working with many different clients and subjects.
Even though the writer is capable of performing research through online articles, SMEs are capable of providing the insight that no other writer could – experience.
Content’s success is marked by its promotion methods
Many businesses forget to promote the content they post. If you’ve written a well-researched, informative article, you must promote it too.
While backlinking is a part of the process for content creation, social media marketing comes next. If you’ve mentioned external sources or marketers in your content, you can build your content’s promotion by tagging them on social media platforms.
I believe that this article has helped you to know more about the impact of drip marketing to digital platforms. If you have any doubt regarding this topic, please make sure to comment on your ideas. First Point Creations is one of the best Content Marketing Company in India. We offer services in web development, website design & maintenance, branding, SEO optimization, and content marketing.
If you are looking for a trusted Content Marketing Company in Delhi, Digital Marketing Agency in India & Content Marketing Services Company in Delhi to enhance your social presence including that of Instagram, Please feel free to call us +91 987-16-888-00 or email us at firstname.lastname@example.org and we'll be more than happy to assist!