You'll get the most out of this guide if your desire to learn Search Engine Optimization(SEO) is exceeded only by your willingness to execute and test concepts.
This guide is designed to describe all major aspects of SEO, from finding the terms andphrases (keywords) that can generate qualified traffic to your website, to making yoursite friendly to search engines, to building links and marketing the unique value ofyour site.
The world of Search Engine Optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference.
What is SEO?
SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid search engine results.
Search Engine Basics
Search engines are answer machines. They scour billions of pieces of content andevaluate thousands of factors to determine which content is most likely to answer yourquery. Search engines do all of this by discovering and cataloguing all available content onthe Internet. via a process known as “crawling and indexing,” and then ordering it by how well it matches the query in a process werefer to as “ranking.”
Why SEO is Important?
While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
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